Ten legal perspectives on the «Big Data Revolution» PDF

Big data is being used to better understand consumer habits, target marketing campaigns, improve operational efficiency, lower costs, and reduce risk. International Data Corporation (IDC), a global provider of market intelligence and information technology advisory services, estimates that the global big data and analytics market will reach $125 billion in 2015.

A big-data revolution is under way in health care. Start with the vastly increased supply of information. Over the last decade, pharmaceutical companies have been aggregating years of research and development data into medical databases, while payors and providers have digitized their patient records.